What is a Guest Post? A Short and Simple Guide

A guest post is an article written by someone other than the regular author of the blog. Guest posts can be great for your readers because they provide new perspectives, offer unique ideas and insights, and allow you to connect with other bloggers in your niche.

When considering a guest article, make sure you can offer value in exchange. Sometimes guest posting is viewed as a “win-win” situation for both parties, but be careful that you aren’t compromising your blog’s integrity or reputation. It’s all about providing value for your readers.

You want to ensure the post will be interesting and informative for your readers. You also want to make sure the post will be engaging enough to encourage your readers to share it with their network and/or leave a comment. If you can accomplish these two things, you’ve done well as an author, whether you’re the regular host of the blog or not!

How to write a guest post?

There are a few steps to follow when writing a guest post.

1. Read the post guidelines and make sure your post fits within all of the parameters. Follow any rules and requirements set by the site’s author, such as not including advertisements or links in your article, etc.

2. Choose an engaging topic that will be interesting for your readers.

3. Proofread the post carefully, making sure there are no typos, misspellings, and grammatical errors before submitting it to the site’s editor for approval.

4. Once approved, write a brief bio including your name/blog title and links to your blog in your author byline.

5. Once the piece has been published, include links to your site within the post and ask your readers to check it out.

6. If you feel comfortable with social media, you can also ask readers to share their comments or feedback on Twitter and/or Facebook.

If you follow these six simple steps, you’ll have no problem writing a successful guest post.

How often should you write guest posts?

Many bloggers have leaped to write for others, either in exchange for a byline or as part of their PR strategy. In most cases, when an article is well-written and provides value to readers, the writer will be asked to submit another piece regularly.

But before you decide to sign on as an on-call writer for another blog, consider that it can be a time-consuming process. If you find yourself consistently missing deadlines or consistently submitting poorly written posts, your reputation could suffer in the long run. ​If so, then as your reputation grows, more and more opportunities will open up for you! In the beginning, make sure you’re providing high-quality work and that you have the time to dedicate to writing quality posts.

To be a good guest blogger, you must have the ability to take someone else’s idea and make it your own. Most successful bloggers don’t just write about their own ideas; they also can look at a concept from a new perspective. Also, make sure your writing is easy to follow and doesn’t contain any errors or grammatical mistakes.

Guest post headline tips: 

The headline, like the post itself, should be informative and relevant. When you’re writing a guest post for a blog similar to your own, the title of your article should include keywords from the site’s main menu. You want to make sure that your article will show up when someone is searching through search results on Google or Yahoo.

The headline should be catchy when writing a guest post for someone else’s blog, video, or podcast. You’re not only trying to attract readers and viewers to your article; you also want them to click on other available articles on the site as well.

Short but interesting are two words that come to mind when describing a great headline. If you can successfully incorporate a keyword with the post title and make it sound exciting, then your audience will take notice.

How do you find topic ideas for a guest post?

Finding topic ideas for guest posting is a difficult task. Unless the site’s owner gives you a specific topic, you’ll have to develop your concept and angle on the piece. Keep in mind that if you decide to write about something completely off of the site’s main topic, it needs to be relevant enough for someone to read.

Scour the web for trending topics related to your niche, and then brainstorm a hundred possible different angles you could explore. When something strikes you as interesting, look up news stories or articles on that topic area and read through them to see if you can use anything for ideas in your guest post. Make sure that your angle is unique and doesn’t contain any copyrighted material.

Another way to develop ideas for posts is to look at other successful blogs within your niche. What types of articles are they writing? Which topics do they cover on their home page? If you can get a feel for the tone and style that has made them popular, it might give you some insight into writing your own posts.

Guest post format suggestions:

The form of a guest post can be anything from an article to a short story to a poem. The format should match whatever topic you’ve chosen for the piece.  Make sure there are no spelling or grammar mistakes in the article itself and keep your sentences short while still providing enough detail for people to get a good idea about what your post is all about.

How do you submit a guest post?

Usually, the best way to reach out to a website owner is through email. If it’s your first time submitting a guest post, try to keep your message short and sweet. Start with something like, “I came across your site while searching for information on. “When writing the body of the email, don’t forget about including some of your writing samples, which will help the site owner get an idea of what your articles are like. If you want to be extra sure that your email gets a response, try and include a link to yourself on Twitter or Facebook and even offer to write more posts upon getting accepted for this one.

These are just a few tips for submitting guest posts and what not to do. Be sure to follow the instructions of the site owner and try your best to write something that they will accept. In order to get more out of blogging, you need to give it more than 10 minutes a day.

If you do have it in your marketing budget our guest posting services are professional and affordable. Guest posting is also included in our full service SEO packages.

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