SEO Tips: Using Google My Business to Boost Your SEO

Google My Business is a great way to ensure that your business and products are easily found by potential customers when they search Google. You can set up information such as hours, photos of the interior or exterior of the store, videos about what you offer, in addition to more details on which your company is all from one place. Once this has been done for free through the Google My Business page, it will make sure that everything related to businesses shows up higher on searches than competitors without any SEO work required.

If you want to improve your SEO and have a great way of accomplishing this, use Google+ and Google My Business. It will help every business make sure that potential customers can find them online without doing any extra work. This will be important for businesses in the future, and by making sure that your company has what is needed to be found online, you will make sure that they can easily find you and give you their business.

To get a good running start with Google My Business, you first need to understand how it works. This helps so many businesses because they now know what they have to do and how they will do it.

What you need to understand about Google My Business is that there are certain things that the company needs for them to be able to list your business. This means that you will want to have a website, a Google Plus page or at least a social media site where people can find information about your business. Once you do this, you can link your website to the Google My Business listing, and it will give you a great head start on being able to get found online.

Google My Business lets you create a free page for managing and promoting a business listing on Google Maps. For example, you can add a description of your business, a photo of your business and a list of the hours when it is open. Some people use Google My Business to get more customers in-store. Others use it for online sales. If you’re not already using Google My Business to promote your business, read this article to learn how you can start today.

And even if you are already using GMB, there may be some tips here to help you get more customers.

How To Use Google My Business To Improve Your SEO Ranking?

Here we will discuss the top 07 tips and how they can help your business.

  1. Add Google My Business to Your Website:

Google recommends using the add a business tool to your website if you have one. If you link to it from all of your social media accounts (Facebook, Twitter and Pinterest), you’ll let more people know about your business.

Your entire category must show up in the search results. You can help people find your business by adding the correct category to the description of your business listing and by including other relevant information.

This is important for SEO because Google uses your information in its ranking algorithm. If you’re not using all of these elements, Google will rank you lower than a competitor who does use them. Everyone wants to be at the top of the search results.

  1. Claim Your Business Listing Using Google My Business:

If you claim your business listing, it will show in the local pack on Google’s map results pages (e.g., when someone searches in the U.S.).

This is important because it means that people who are using Google Maps will see you. You should claim your business listing if: You have a physical address that shows up on Google Maps; and, Google has verified your business.

  1. How to Claim Your Business Listing On Google My Business?

Simply follow the following steps:

  • Go to google.com/business.
  • Create an account with Google (if you don’t already have one). Once you’re logged into your account, go to http://google.com/business-listing.
  • Enter your business name.
  • Complete the form that appears to verify ownership of your business listing.
  • Click “Claim this business”; Log In to Google My Business (if you aren’t already).

Now that you’ve claimed your business listing, it’s time to work on increasing your visibility in Google Maps.

  1. Add Compelling Business Details To Your Listing:

If you want people to see your business on Google Maps, you need to tell them about it first. You can do this by adding compelling details and photos that show people why they should visit your business. You can add:

  • A description of your business.
  • Information about products or services that you offer.
  • A promotional message (e.g., a deal).
  • A website URL where people can learn more about your business. An address and hours of operation.
  • Tags to help Google categorize your listing.
  • Photos show what people will see if they visit your business (e.g., a store or an office with the building name in the photo).
  • A phone number people can see your business listings on other platforms—including Google Maps on mobile browsers —by adding a link to your listing from YouTube, Google+, or any other website that you own.
  1. Create and Share a Google My Business Listing:

If you don’t have an official business listing on Google yet, create one! You can do this by following the steps listed above. All businesses are created equal in the eyes of Google. If your industry has associations that review businesses (e.g., hotels), be sure to get your business reviewed or verified by these associations. Then, be sure to create and share a listing with Google as described above.

If your business is on the rise (e.g., it’s newer or has just expanded), you should consider joining Google My Business sooner rather than later, as this can help you stand out in the search results from the start of your business’s growth spurt.

  1. Maintain Your Business Information on Google My Business:

Nobody likes a business that changes its offerings without telling people about it or one whose hours of operation change unexpectedly. With this in mind, be sure to keep your information up-to-date and accurate so that you can avoid negative reviews. This is particularly important for businesses in highly competitive industries (e.g., restaurants) or that have a lot of foot traffic and customers (e.g., retail stores).

  1. Optimize Your Page for Google My Business Listing:

So, you have a great page on Google My Business. But is it optimized? You can optimize your listing by following these steps: Complete all required fields; Include the category that most closely matches what your business does (e.g., if you’re a hair salon or a doctor’s office, you’ll want to choose “Health & Medical,” not “Restaurants”). Choose popular categories if they apply to your business (these are likely to boost your ranking); and, Include as many photos of your business as possible.

If you are stuck with your Google my business account or you just want it to be handled by professionals, have it a look at our affordable local SEO packages

Feel free to contact us for a free analysis of your website.

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